Armani influence

Giorgio Armani is one of the most important Italian designers and has had a significant impact on fashion at the end of the 21st century. He is known throughout the world for his dark suits, with sober lines and excellent quality fabrics.

Armani changed the conversation around clothing and shaped the look of the late 20th century2. His success was rapid thanks to his renewed commitments to men's clothing, such as the unstructured suit. He brought lightness and femininity to men's tailoring and work uniforms, which were then governed by corseted and hardened cuts and lines.

In addition, Armani also began to design collections for women, where androgynous aesthetics were the protagonist. He did not seek to highlight female forms but rather achieve stylization through verticality.

The popularity of the brand was so rapid that Armani became one of Hollywood's favorite brands, and his designs could be seen in films such as American Gigolo or Phenomena. This gave him the push he needed to break into and succeed in the American market, and it has also been an example of business entrepreneurship expanding into other markets such as real estate, hospitality, design and marketing of yachts.

Armani has known how to adapt to the times and reach all audiences. Currently, the firm has more than 350 stores around the world and has buyers of all ages and purchasing levels. Particularly at Y.O we have and maintain him as a very influential figure in the world of fashion and haute couture as an infinite source of inspiration and motivation.

Y.O