Impact of Fashion Week on the industry

At Y.O we highlight the idea that Fashion Weeks have a great influence on the world of fashion where we can point out some key points such as: Global Impact, since Fashion Weeks are not only carried out in the four major capitals of the fashion (New York, Milan, Paris and London), but also take place in more than 100 destinations around the world. These events feature local trends and follow a successful business model.

In the historical sphere, the first fashion week as we know it today was created 75 years ago. It was supported by an organization that compiled the presentations of several designers during the same period of time. This was first done in 1943, when publicist Eleanor Lambert saw an opportunity to showcase American talent and feature local designers in what she called Press Week.

Evolving, fashion weeks have had to adapt to social and technological changes. Now, many brands choose to present their shows live through their websites so that everyone can see them.

It should also be noted that in economic influence, Fashion Weeks have a great economic impact. For example, New York Fashion Week contributed $850 million to the local economy in 2022. In places like Milan and Paris, hotels have their highest occupancy and the local economy is boosted.

In short, Fashion Weeks are much more than just fashion shows. They are global events that have a great impact on the fashion industry, the economy and society.